Coffee Analysis Coffee House Ethnography - 1877 Words

Coffee House Ethnography Anth-101 Winter 2017 Sijia Wang Introduction The National Coffee Association found that the average coffee consumption in the United States is 2.96 cups of coffee per day in 2016 (NCA Coffee Drinking Trends Survey, 2016). According to the report, daily consumption of espresso-based beverages has nearly tripled since 2008 (NCA Coffee Drinking Trends Survey, 2016). Therefore, people hang out mostly in coffee shops, where they can enjoy their time with a fresh coffee. Indeed, coffee shops are not only serving coffee recipes, but also give a unique space to different customers, like meeting point, living room, and remote office. A city’s coffee shop culture is also an insight into the way that city lives. A lot of†¦show more content†¦Seating is located throughout the left side of the coffee shop. This Starbucks shop mix upholstered chairs and single sofas with hard-backed chairs around tables. On the tables, there are a stack of magazines and the most recent issue of newspaper. The floors are wood with brown color. Natural light comes in through the north and east facing floor-to-ceiling windows. Several electricity outlets are stationed in different parts of the establishment for customers. Free Wi-Fi also offered for customers who wish to use the laptops. During the weekday, this coffee shop opens from 5 am to 11 pm, and from 6 am to 11 pm on the weekend. The observation was conducted on both work day and weekend. I did three observations. The first one was at 4 pm to 6 pm on Thursday (Jan 5, 2017), the second one was at 5 pm to 7 pm on Sunday (Jan 8, 2017), and the third one was at 4 pm to 6 pm on Monday (Jan 9, 2017). At the first several minutes during each time, I looked around the whole shop and ordered a small cup of coffee. And then sat at the left side of the counter, where the costumers are serviced, the staff interaction amongst the colleagues, and activities of costumers could be more easily detected. A note was written during each observation. At the end of these three observations, all notes have been compared and organized together for the following data analysis. Observation After the observation data analysis, someShow MoreRelatedEthnography, The Recording And Analysis Of A Culture Or Society1122 Words   |  5 PagesColeman and Bob Simpson, â€Å"Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution†. Ethnographies are in-depth studies of a culture which is unfamiliar from one’s own. One of the best places to observe and perceive human behavior is a coffee house. A coffee shop will involve multiple cultures and various behavior patterns to study. Richie’s Place Coffee Shop is located in JamaicaRead MoreEthnography Study of Coffee House2553 Words   |  11 Pagesobserving a coffee house located in the developing country of Trinidad and Tobago (TT). Focusing on the aesthetics of the cafà © and the purchase behaviour of its customers, this essay intends to evaluate the attempt of this organisation to create a c offee culture in TT. This evaluation will then inform the argument of hybridization by demonstrating how cultures exchange elements with each other thereby creating new, hybrid identities. An ethnography study was conducted at Rituals Coffee House (Rituals)Read MoreThe Starbucks Brandscape and Consumers10413 Words   |  42 Pagesbrandscape. We use this theoretical lens to explicate the hegemonic influence that Starbucks exerts upon the sociocultural milieus of local coffee shops via its market-driving servicescape and a nexus of oppositional meanings (i.e., the anti-Starbucks discourse) that circulate in popular culture. This hegemonic brandscape supports two distinctive forms of local coffee shop experience through which consumers, respectively, forge aestheticized and politicized anticorporate identifications. izing corporateRead MoreTrobriand Islanders-Malinowski and Weiner10855 Words   |  44 Pages(1976, 20). This distinction, she later observed, was an attempt to escape the connotations of two separate spheres constituted by terms like private/public or nature/culture (1986, 97). Rather than eschewing such invidious Western dichotomies her analysis ultimately reinforces them, by articulating them with another—eternal/historical. Such Eurocentric dichotomies typically presume that the private or domestic sphere is outside history (see Jolly and Macintyre 1989) and that womens nature is notRead MoreThe Mind of a Marketing Manager26114 Words   |  105 Pages Create an approach to do this profitably and in a sustainable way There are three dimensions to a market strategy: * Where to play - a rigorous analysis of emerging and existing markets, future profit streams and competitive intensity, leading to choices of which markets to focus on, and which not. * How to compete - in terms of what to offer customers, how to offer it, and how to be Read MoreMarketing Research and Information Systems47836 Words   |  192 Pagesdefinition of marketing research Green and Tull1 have defined marketing research as follows: Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are; systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developedRead MoreBrand Preference of Gym Enthusiasts on Energy Drink Products14209 Words   |  57 Pages(i.e., USA, Japan, Taiwan, and China) in mind, the main purpose of the present study was to ascertain the effect of differentiation, brand knowledge, and localization on Chinese consumers’ brand preferences.  MANOVA, ANCOVA, and virtual regression analysis were executed to examine the effects of differentiation, brand knowledge, and localization on Chinese consumers’ brand choices.   Respondents: Originally, 348 subjects joined the survey research with online-questionnaire.  Forty-four surveys wereRead MoreMandinka Empire21578 Words   |  87 Pagesand Warriors, Mandinka Legends from Pakao, Senegal, published by Brill Press in 2003, containing oral traditions I collected in 1972 and 1974 in the Pakao region of middle Casamance in southern Senegal. This volume is a companion book to my basic ethnography of the Mandinka first published in 1980 and kept in print since 1987. Of the many people who helped me with this article, I want to single out Michael Coolen and Judith Carney for special thanks. I’m also grateful to National Geographic and theRead MoreInternational Marketing Strategies of Hyundai in India23604 Words   |  95 Pagesof marketing strategy development .............................................. 25 5 | P a g e 3.1.10 Key elements of marketing strategy formulation ................................................ 26 3.2 Environmental analysis ............................................................................................... 26 3.2.1 External market audit .......................................................................................... 27 3.2Read MoreThe 7 Doors Model for Designing Evaluating Behaviour Change Programs13191 Words   |  53 Pagesathletes have benefited | | | |enormously from improved understanding of nutrition, muscle mechanics, and body | | | |chemistry. Similarly, international political analysis has profited greatly from the | | | |introduction of game theory from mathematics, agriculture from gene research and the | | | |sociology of innovation and, management